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The Cat Butler
2021PetsFranchisingTransformation of a thriving local business website into a franchise model ready to expand across the United Kingdom with home-based cat sitting services.
From local business to an award-winning successful franchise
The project included overhauled branding to modernise its digital presence and the introduction of new features such as postcode location search, location mini-sites and integration with a number of third party services.
From the early stages of The Cat Butler’s development, the company has carved a niche in providing a cat sitting service that provides comfort, reassurance and security for customers and their cats – by providing quality cat care at home. Complimentary services such as home security and updating customers with photos and videos of their cat whilst they’re away all contribute towards making The Cat Butler a unique service with an attractive franchise model, having worked with The Franchise Company to define the franchising structure, processes and manuals to prepare for the franchise launch.
Preview WebsiteOur Approach
The Cat Butler approached Outward Digital in mid-2020 to take The Cat Butler to the next level in its franchising journey by designing a brand-new presence, and developing a solution that transforms The Cat Butler from a local, trusted business into a recognised nationwide franchise for high quality cat care.
In addition to essential features for any franchise that interact directly with the customer – such as postcode search, franchisee mini-sites and an SEO optimised presence – The Cat Butler integrates directly with FranchiseBase for processing of all franchise enquiries.
We also worked with The Cat Butler to devise a brand-new franchising brochure that utilises the unique branding of The Cat Butler to set it apart from its competitors, as well as getting to the heart of what The Cat Butler is all about for its prospective franchisees.
Finally – produced a branding pack for all new franchisees, all stored securely within our FranchiseBase platform.
The Results
Test Content to go here.